The urban and
upwardly mobile middle class are always susceptible to waves of fashions, trends
and fascinations more as a passing phase and peer pressure . Very often we find
habits , styles and consumption of the society not being guided by necessity ,
reality or appropriateness but by the noise in the marketplace. And this covers
everything of our daily lives . From the length of skirts to size of
refrigerators or purchase of cars to selection of holiday trips , even eating
noodles to brown breads , nothing is based on actual requirements or analysis
of its use in our daily lives. They are more of choices shaped by the choices
followed by our neighbours, colleagues, relatives and the ubiquitous TV
commercials. But that is a fact which we
have to live with, in a consumerist society.
The peripheral
choices which we make for our lifestyles beyond fulfilling our basic needs
generally influence the evolution of culture in the society . Like all other
things that evolve with time , culture also changes . These changes are but an
ongoing process and there is no harm in accepting it. But that’s not what I am
discussing here . The point which I am trying to make is the preponderance of
fads which we follow for some time and then again opt for something new.
Food , or
rather what we eat , is a very important
part of our culture and perhaps this is the most affected by swings of fancy and fads . This
can take the shape of extreme fixations like obsession with healthy foods and
diets and on the other end , a gluttonous craving for food with enhanced taste
and elaborate processing. Somewhere in between lies the sad story of normal
foods , which are relegated to has-been position . It would appear that as
if we have decided , either to burden
ourselves unnecessarily with the guilty feeling of enjoying food or taken it
upon ourselves to keep up with the jet setting class to try out the taste of
exotic dishes , only because someone else has been there and done it .
All around me and including me , I find an
unhealthy emphasis on healthy foods . Now , this is an obsession which can be
found only in the middle and upper class , who enjoy the luxury of a full
fridge . And has the capacity to spend . So for them the big marketing
juggernaut has come out with all the classifications like organic, vegan, local
, grain-free, low-fat, multi-grain, low-calorie, high-protein etc. There are much more of course , but I recount
these names off-hand . All in the name of – Eating the right thing . And in India
, with its eternal concept of variety in
taste , choice and acceptance based on regional and religious bias , the confusion
is confounded . The circus is more entertaining to watch . Just for example and
not to offend anybody , I can mention the concept of Jain food which is now a
de-rigueur in parties and buffets . This is a recent phenomenon and perhaps twenty years back this fad was
not so open as it is nowadays. Being a carnivorous caveman , I personally find
the idea ludicrous . But there you are,
as I mentioned before , this is a pointer to the society and culture.
And then ,
we have the overbearing presence of information and marketing strategies
directed towards us over the media , through Doctors , through Babas , through
religious customs and lately, the growing tribe of nutritionists. And they are actually
very confusing . Take the example of Olive oil . We are waking up to the
wonders and discovering the virtues of this oil to such an extent everyday that
every Coconut-Tam or Mustard-Bong has reached a point when they have started
having a massive guilt complex for not
using it in their food. Then take the case of eggs. Six or seven decades back , it was considered
to be very much non-veg and in many households , a taboo . Even in some fish-eating
families ! (Don’t be surprised , I know it personally ) . Then they said it was
good for health and as a prescribed dietary supplement aided by the
proliferation of poultry firms , it became a very common item of food in Indian
households. Then again came the stigma of high cholesterol and eating of eggs
was frowned upon . Now again, they are saying it is OK to eat eggs , because
the correlation with cholesterol is not definitely proved. I mean , what the
fun !
Recently ,
we have seen people being castigated for their eating habits , banning of foods
and so much nonsense being allowed to be propagated , in the name of food
habits expected to be followed. Some people get frothing at the mention of beef
while some gets mad hearing the word pork and almost everybody gets a sense of
horror at the mention of dog-meat. Some people get delirious at the prospect of
eating fish ( me included), while some are thrilled with a plate of Govi-Manchurian
(a travesty ) . You can feel pity for people who relish Paneer-Biryani or Veg-Biryani
(oxy-morons, in the truest sense) , but there are hordes of them and you have
to live with them . Then there is the
loonie brigade which wants to follow a lifestyle of fully vegetarian food and
thoughts and there are some who would not even think of eating vegetables
growing below the surface . And if you really think about it , foods like tea, white
sugar , tomato , potato and many such items were not there in our country even
in the times of Akbar . Again, an example of how food is an integral part of
the evolving culture.
All these
are still OK . The dangerous are those know-alls who get paid for peddling
their ignorance about food and implores us to eat or drink things based on
their super nutritional qualities or makes us feel like fat slobs with perfect
bodies nurtured by some health food. Even
this is not enough , it seems . There is the vast galaxy of Chefs , enticing
and beguiling us with exotic preparations like Aubergine-Timbuctoo ,
Khana-Badosh , Mexican- Fried-Octopus and things like that. And the upshot of
all this is that now we eat not to enjoy food but to brag about
its origin to our friends or to show-off our knowledge in a gathering .
The whole
philosophy about food and eating should be the enjoyment and value derived from
it . Neither should we create a dogma about our choice of food nor should we indulge in it as an
obsession , either for the body or the mind . We should be responsible for our own body and
health and should do the best . It is a duty that we owe to ourselves . But it
should be integrated into our lifestyle rather than coming in the way of enjoying
life in all its colours, smell , taste and senses . Let us divorce guilt from
eating and cut out the noise. Enjoying a simple meal with small indulgences
with family and friends is the real joy of life.
So, who is inviting me for lunch after spending
your valuable time reading this post till the end.
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