It is now an undeniable fact that social media has changed the way we subscribe to news and even entertainment to some extent. Along with that it has also become overwhelmingly powerful in determining what we read, view or buy. The consequences of any social phenomenon are not always good; though popular belief is based on the adage – whatever happens, always happen for the best.
The main casualty of the proliferation of social media has been the concept of NEWS itself. Remember the day of our childhood when someone explained to us that it was an acronym that stood for information that we received from all directions – North, East, West, and South. Well, life is no more such a simple observation. News has now become to be an exposition of truth. And here comes the next growing up experience – Truth is no more absolute.
We also learned in our childhood that the words like Truth, Fact are absolute and there can’t be two versions of them for a given case. But with social media expanding and encroaching our mind space, what was considered to be an oxymoron is now a given something, however moronic it may appear. Social media has ushered in an era where everyone has their own facts. That includes you, your friend, your driver, your boss, your counsellor as well as your local councillor.
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