People seem to have too much faith on the efficacy of boycott without realising what sacrifice is. From Plastics to Chinese goods to Karan Johar films, we like to clamour for boycott without anything actually happening. Because we like our comforts and are not ready to give them up.
Frankly speaking, to me all this boycott bogie seems to be like a casual reaction at par with the spectacle of taali bajao thaali bajao that happened recently. Or the discussion on who donated how much to the PMCares fund. But then this shallowness is the distinguishing feature of the times and the society we live in .
Can't help it, so have to bear it .
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